MM (with Marketing CourseMate with eBook Printed Access Card) 2th edition

ISBN:053848134X

ISBN13:9780538481342

Publisher:South-Western College Pub

Authors:Dawn Iacobucci, Dawn (Dawn Iacobucci) Iacobucci

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MM (with Marketing CourseMate with eBook Printed Access Card) Description

MM (with Marketing CourseMate with eBook Printed Access Card) 2 Edition MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, multimedia resources, and more, all in a convenient package at a value-based price. Cengage Learning's Marketing Management CourseMate for MM 2e brings course concepts to life with interactive learning, study and exam preparation tools that support the printed textbook.
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